Learning from those Left Out
Last night I pitched my idea at the Car Connectivity Consortium Hackathon prep night.
- 1 minute for
- 1 great idea with
- 1 slide
The goal is to win people to your App development team, to code one awesome App, and to win the contest, get mentoring, enjoy limelight, and get some $$$.
Mirror Link, the CCC Hackathon partner, sponsored this launch evening to introduce its software. Marketers could try out their concept before the real pitch two weeks down the road (yes, pun intended).
You guessed it. The Apps to be developed relate to connected cars.
Yes, you also guessed it. The crowd assembled 200 male car geeks. Oh, and 5 women, of which I was the eldes by twice the age.
Up on the stage I trotted wearing my turquoise-polka-dotted dress and chic booties to present my car connectivity idea...
...on parenting! (What a marketer, Denise. Bull's eye for the target group.)
Did you know that during a 16 minute car ride (like for picking up the kids) 21% of the time drivers’ eyes are off the road and on the kids! Mom, Pop, and Tykes, that’s a menace to fellow drivers.
My App idea helps create smoooooth driving conditions when chauffeuring rambunctious kids in the back seat.
What happened after the pitch? Part of me expected mobs to rush up for an autograph. The more realistic side hoped at least one person remembered what I had said.
The response from a group of coders BOOSTED my confidence. These guys attend a non-conventional school aimed to provide quality computer training to code-passionate folk that did not fit into the rigid, traditional French school system (a.k.a. school was not their friend).
“Interesting idea,” a youth ventured while snuggling his beer. (In Paris most people take the Metro instead of driving.)
“Thanks. (I GRIN) So...does it have potential?”
And these youth who were pushed aside by the traditional society went on to share ways to improve the concept. Not with reference to technical coding tips. They gave me parenting advice! Considerate. Insightful. Helpful. Solutions.
These took-time-to-find-their-way-in-life outsiders reached out to me, a turquoise-clad-mature-woman-amidst-a-sea-of-testosterone. They gave me gifts of feedback to be an even better me.
I felt so privileged to be with them.
And, we set a rendez-vous for the REAL Hackathon date. Until then, they gave me work to do!